Menos azúcar más saludable

Conceptualization, design and illustration of the "Menos azúcar más saludable" project, implemented in school canteens throughout Spain. The objective of this campaign, currently active, is to gradually reduce the consumption of added sugar in dairy products, as well as change the type of container to glass, thus eliminating the plastic and sugar from the school canteen. Promoting responsible and healthier consumption among children. The idea of claim revolves around the idea of architect Mies Van der Rohe "Less is more», the type of illustration is focused on a child audience but without falling into the infantilization of the characters looking for a fun and dynamic environment with colors and sizes.