Yeray Díaz
28 febrero, 2017
Atmosphere
26 febrero, 2017
Createur d'ideés
2015/16/17
The contest "Createurs d'idées" rewards the most innovative ideas of students of 2nd, 1st and last year of the establishments of the Auvergne-Rhone-Alps region.
I redesigned this identity from the concept of connection drawn from a celebrated Steve Jobs quotes, with that idea i had built for three years a flexible brand that connects with young people and reinforces the concept of connection in each application.
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."
Steve Jobs
Co-founder, Chairman, and CEO of Apple
Primary investor and CEO of Pixar
Founder and CEO of NeXT
